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Words by civil rights activist Fannie Lou Hamer

We first travelled to occupied Palestine in May 2012. Since then we have developed relationships with Palestinian crafts communities exclusively run by women in refugee camps and unrecognised territories.

Our first trip abroad after the Covid-19 lock down was to revisit our Palestinian friends in 2021 to further strengthen our bond and partnership.

The people of Palestine are the kindest, warmest and strongest people we have ever met. Their culture is so rich in music, delicious food, crafts and spirituality. They have so much beauty... except freedom…

We will continue to pray for peace and justice in The Middle East.

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“My Mother”
A film by The Inoue Brothers...

Directed by: Fadi Dahabreh
Cinematography: Nour Abukamal
Edtited by: Luay Awwad

A collaborative capsule collection with Adish. The hand embroidery is an ancient traditional Palestinian craft.

"ONE LOVE" Arabic

TIB LOGO

"ONE LOVE"

"GET UP STAND UP"

"POSITIVE VIBRATION"

Up-cycle Dress Socks

Tatreez Products

We first travelled to occupied Palestine in May 2012. Since then we have developed relationships with Palestinian crafts communities exclusively run by women in refugee camps and unrecognised territories.

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Amidst the current devastation in Palestine we wanted to share what we learnt on our many travels to this beautiful country. During our first journey to occupied Palestine’s West Bank in 2012, we witnessed the extreme injustice and discrimination the Palestinian people were facing every day. In many ways it reminded us of our late father’s stories he had told us after visiting South Africa during apartheid in the late 80’s. Despite the Palestinian people’s harsh and unjust reality, we realised that they were some of the most generous, kind and strongest people we had ever met. Their beautiful culture is rich in music, crafts, spirituality and of course delicious food. 

Wanting to share this incredible culture with others we quickly learnt that Tatreez Embroidery is at the heart of their cultural identity. The practice of Tatreez Embroidery originated in Palestine over 3000 years ago and the unique motifs of embroidery signifies Palestinian heritage, especially for women.

Though we had great passion and ambition to start up a Palestinian project we soon realised the enormity of this challenge. Due to Palestine being an occupied nation controlled by oppressive policies to prevent trade, it was impossible for us to create structures and partnerships to have embroidery supplied and exported. This meant our idea of sharing the beauty of Tatreez Embroidery through fashion came to a standstill.

However, we never lost hope and kept believing in realising this project as a symbol of peace and co-existence through the arts as a contrast to the injustice and violence that have dominated the region for decades.In 2019 we were introduced to Palestinian-Israeli brand Adish. 

The brand was founded as a collaborative effort between Palestinian-American artist Jordan Nassar, Palestinian Qussay K from Ramallah and Israelis Amit Luzon and Eyal Eliyahu. They work with traditional living crafts in Palestine to counter the systematic erasure of Palestinian cultural heritage. Through their network of crafts communities and export structure it suddenly became possible for us to finally realise our Tatreez Embroidery Project in 2022. 

Despite the heartbreaking situation we have been able to continue a limited production and engage with communities in The West Bank. This is the most complex production we have ever done and we consider it a cultural art expression, which we are very proud of.

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Palestinian heritage and craftsmanship

Body: Cotton 100% (Organic pima cotton)
Detail: Tatreez embroidery
Feature: Natural dye
Country and region: Peru

Our first collaboration collection consists of sweatshirt and hoodies with total focus on craft, materials and quality. Instead of working with traditional Tatreez design, we chose the embroidery to be in our own colour-ways with iconic lyrics by the legendary Bob Marley, who represents the spirit of co-existence and the liberation of the people. Each garments is made from 100% natural pima cotton from the Peruvian coastline, all naturally dyed with the highest organic certification.

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Our First Tatreez Embroidery Collection

Amidst the current devastation in Palestine we wanted to share what we learnt on our many travels to this beautiful country. During our first journey to occupied Palestine’s West Bank in 2012, we witnessed the extreme injustice and discrimination the Palestinian people were facing every day. In many ways it reminded us of our late father’s stories he had told us after visiting South Africa during apartheid in the late 80’s. 

Tatreez Project

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About

Stockist

The Inoue Brothers is a design/art studio based on a common love for two cultures, Japanese sensibility and Scandinavian simplicity. They call it Scandinasian design.

Tatreez Project

Words by civil rights activist Fannie Lou Hamer

“My Mother” A film by The Inoue Brothers... Directed by: Fadi Dahabreh Cinematography: Nour Abukamal Edtited by: Luay Awwad

Tatreez Products

"ONE LOVE" Arabic

"ONE LOVE" Arabic

TIB LOGO

TIB LOGO

"ONE LOVE"

"GET UP STAND UP"

"POSITIVE VIBRATION"

"ONE LOVE"

"POSITIVE VIBRATION"

Up-cycle Dress Socks

Palestinian heritage and craftsmanship