Summer greetings from Denmark, UK and Japan
Summer greetings from Denmark, UK and Japan
With the alpaca season coming to a close we have been preparing deliveries of our 100% Natural Pima cotton project, which is now in stores.
We are also excited to be launching this project on our web shop from June introducing archive styles and limited edition products from our collaboration with Pure Fabrication.
Please read the vital information about our endeavour to offer an alternative, more sustainable cotton and the story behind our friend Marck Winderkilde’s new brand Pure Fabrications.
Natural Pima Cotton Project
In 2019, we discovered that the original source of what we know as Pima cotton today also originated from Peru. Indigenous communities grew Pima and other species of cotton widely throughout South America. The first clear sign of domestication of these cotton species dates back to 4200 BCE.
Organic cotton has the advantage of being produced in soil free of chemical fertilisers, pesticides, herbicides and defoliants; opposite from conventional cotton. The result is an expression that an alternative more symbiotic supply of cotton is possible.
Our cotton supply partner in Peru is producing organic cotton under strict organic textile standards. It has strict environmental criteria through the entire supply chain including compliance with social responsibility. This standard not only guarantees the traceability of the organic cotton that is used, but also the standard of fair treatment to every person involved in the production chain.
Only through drastic agricultural changes, which are very difficult to establish, the movement for organically produced cotton can become a reality. Together with our partners in Peru and their efforts in encouraging more farmers to become organic the movement is truly underway.
All garments of the Natural Pima Cotton collection are sewn in Tohoku, Japan.
Upcycle Project together with Pure Fabrications
Marck Windekilde, the founder of Pure Fabrications has been our good friend for over 10 years now. We first met in Copenhagen when he was an international buyer. Since then he has worked as a creative adviser for well-known brands such as Minä Perhonen and Ermenegildo Zegna.
Marck has always supported our social design movement and in 2019 he founded Pure Fabrications, a handcraft collective from Copenhagen, operating with an all-female design and production team using only organic materials and manufacturing exclusively in Europe. They now operate from our previous design studio in the heart of Copenhagen and will in the near future take over our beautiful facility.
Entirely new and unique pieces have been created by Pure Fabrications through deconstruction and re-imagining archive garments and excess fabrics from our mainline collections. We are proud to launch this one of a kind collection, which transcends season cycles, mass production and textile waste.
